Indian Institute of Public Administration

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Berger, Arthur Asa

Ads, fads, and consumer culture: advertising's impact on American character and society by Arthur Asa Berger - 2nd ed. - Lanham Rawoman & Littlefield 2004 - 196p.

0742527247


Consumer education - United States
Popular culture - United States
Advertising - United States

T3471x73 B453/2004

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