Priyanka, Wani and Palkar, Apoorva
Impact of Covid-19 pandemic on consumer buying pattern: A comparative study of FMCG sector in India and Belgium - Bihar Journal of Public Administration - 18(1A), Jan-Jun, 2021: p.110-127
The lockdown clamped to arrest the Covid-19 pandemic has disrupted the economy of every nation including India. Many industries had seen an unprecedented adverse impact of the lockdown on industries and trade and it may take another long time to recover. The FMCG sector can be broadly divided into food and non-food categories. Though food categories witnessed the benefit of panic buying, yet buying of non-food categories was slowed down sizably. The present research focuses on understanding the altering consumer buying behavior towards FMCG sector in both the developing and developed world. We have taken India as a representative of developing countries while Belgium as representative of developed nations. For a comparison, data of pre-pandemic and post-pandemic periods have been analysed with a purpose to mark the nature of shift in consumer behavior in both these countries. The data reveals that consumers have given preference to various channels of purchase but shopping based on the proximity and traditional trade emerges as the winner. The research findings will assist not only players operating in consumer goods sector to understand the changing consumer behavior and need for altering their offering and strategies but also in public policy formulations. – Reproduced
http://www.iipabiharbranch.org/upload/Complete%20BJPA%20Vol.%20XVIII%20No.%201A%20(Covid%20special%20issue)%202021.pdf
Consumer goods sector, Mobility, Panic buying, e-tailing, Retail channels, Essentials, And non-essentials.
Impact of Covid-19 pandemic on consumer buying pattern: A comparative study of FMCG sector in India and Belgium - Bihar Journal of Public Administration - 18(1A), Jan-Jun, 2021: p.110-127
The lockdown clamped to arrest the Covid-19 pandemic has disrupted the economy of every nation including India. Many industries had seen an unprecedented adverse impact of the lockdown on industries and trade and it may take another long time to recover. The FMCG sector can be broadly divided into food and non-food categories. Though food categories witnessed the benefit of panic buying, yet buying of non-food categories was slowed down sizably. The present research focuses on understanding the altering consumer buying behavior towards FMCG sector in both the developing and developed world. We have taken India as a representative of developing countries while Belgium as representative of developed nations. For a comparison, data of pre-pandemic and post-pandemic periods have been analysed with a purpose to mark the nature of shift in consumer behavior in both these countries. The data reveals that consumers have given preference to various channels of purchase but shopping based on the proximity and traditional trade emerges as the winner. The research findings will assist not only players operating in consumer goods sector to understand the changing consumer behavior and need for altering their offering and strategies but also in public policy formulations. – Reproduced
http://www.iipabiharbranch.org/upload/Complete%20BJPA%20Vol.%20XVIII%20No.%201A%20(Covid%20special%20issue)%202021.pdf
Consumer goods sector, Mobility, Panic buying, e-tailing, Retail channels, Essentials, And non-essentials.