Song, Y. Jenna
Taylor Lorenz. Extremely online: The untold story of fame, influence, and power on the internet - Administrative Science Quarterly - 69(3),Sep, 2024: p.NP40-NP42
Social media influencers and content creators have been significant economic and cultural actors since the early 2010s, and their impact increased exponentially during the COVID-19 pandemic. In Extremely Online, Taylor Lorenz estimates the economic value of the influencer industry to be $16.4 billion (p. 53), while Goldman Sachs Research estimates that value will grow to $480 billion by 2027 (Sullivan, 2023). Lorenz opens the book by calling the advent of social media and the ensuing creator economy “a revolution” (p. 1) and follows that claim with a comprehensive social history that covers nearly all of the platforms that have changed American culture, economy, and politics. Although the creator economy has affected many aspects of the economy that are of interest to organization scholars, most journals in management and sociology (including Administrative Science Quarterly) have yet to publish research in this context. The few academic books (e.g., Duffy, 2017; Hund, 2023) that investigate the creator economy are written by communications scholars and focus on limited populations of creators. Using qualitative methods, they present arguments about gender, labor, and authenticity without engaging relevant work by management scholars. They thus provide a starting point for theorizing about the creator economy but have left the door wide open for organization theory.- Reproduced
https://journals.sagepub.com/doi/full/10.1177/00018392241231567
Taylor Lorenz. Extremely online: The untold story of fame, influence, and power on the internet - Administrative Science Quarterly - 69(3),Sep, 2024: p.NP40-NP42
Social media influencers and content creators have been significant economic and cultural actors since the early 2010s, and their impact increased exponentially during the COVID-19 pandemic. In Extremely Online, Taylor Lorenz estimates the economic value of the influencer industry to be $16.4 billion (p. 53), while Goldman Sachs Research estimates that value will grow to $480 billion by 2027 (Sullivan, 2023). Lorenz opens the book by calling the advent of social media and the ensuing creator economy “a revolution” (p. 1) and follows that claim with a comprehensive social history that covers nearly all of the platforms that have changed American culture, economy, and politics. Although the creator economy has affected many aspects of the economy that are of interest to organization scholars, most journals in management and sociology (including Administrative Science Quarterly) have yet to publish research in this context. The few academic books (e.g., Duffy, 2017; Hund, 2023) that investigate the creator economy are written by communications scholars and focus on limited populations of creators. Using qualitative methods, they present arguments about gender, labor, and authenticity without engaging relevant work by management scholars. They thus provide a starting point for theorizing about the creator economy but have left the door wide open for organization theory.- Reproduced
https://journals.sagepub.com/doi/full/10.1177/00018392241231567