| 000 -LEADER |
|---|
| fixed length control field |
00356pab a2200145 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b1989 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Narendra Kumar |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Non - profit marketing - Its relevance in India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
1989 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
9-12 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing - India |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Suman |
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
Management Review |
| 909 ## - |
|---|
| -- |
13517 |
