| 000 -LEADER |
|---|
| fixed length control field |
00353pab a2200133 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Singh, Parampal |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing strategy to tap rural market |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Rural Development |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing - India |
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
Journal of Rural Development |
| 909 ## - |
|---|
| -- |
21940 |
