| 000 -LEADER |
|---|
| fixed length control field |
00312pab a2200133 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Desai Rajiv |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Role of advertising |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION |
|---|
| Dates of publication and/or sequential designation |
(408), Aug 93, p.37-38 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communications |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
Seminar |
| 909 ## - |
|---|
| -- |
24617 |
