| 000 -LEADER |
|---|
| fixed length control field |
00459pab a2200145 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b1996 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mathew, N.M. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer talk: company's fortune - consumer's misfortune and the anatomy of unlearning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
1996 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
p.32-33,35; 22(5), Sep-Oct 1996, p.37-38; 22(6), Nov-Dec 1996, p.34-35 |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION |
|---|
| Dates of publication and/or sequential designation |
Jul-Aug |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
Health for the Millions |
| 909 ## - |
|---|
| -- |
32932 |
