| 000 -LEADER |
| fixed length control field |
00395cam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
180718b1969 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
T34x54 Ad65 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Sarin, A. N. |
| 245 ## - TITLE STATEMENT |
| Title |
Marketing in India: texts and cases |
| Statement of responsibility, etc. |
by A. N. Sarin and P. Gopalakrishnan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
| Place of publication, distribution, etc. |
Calcutta |
| Name of publisher, distributor, etc. |
Orient Longmans |
| Date of publication, distribution, etc. |
1969 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
317p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Marketing - India |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Gopalakrishnan, P. |