| 000 -LEADER |
|---|
| fixed length control field |
00470cam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180718b1972 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
T34084 B693 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boyd, Harper W. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing research: text and cases |
| Statement of responsibility, etc. |
by Harper W. Boyd and Raply Westfall |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Homewood |
| Name of publisher, distributor, etc. |
Richard D. Irwin |
| Date of publication, distribution, etc. |
1972 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
813p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research --Case studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Westfall, Ralph |
