Indian Institute of Public Administration

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Inmovation in marketing: new perspectives for profit and growth (Record no. 347771)

000 -LEADER
fixed length control field 00361cam a22001217a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180718b1962 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number T34 L579
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Levitt, Theodore
245 ## - TITLE STATEMENT
Title Inmovation in marketing: new perspectives for profit and growth
Statement of responsibility, etc. by Theodore Levitt
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw - Hill
Date of publication, distribution, etc. 1962
300 ## - PHYSICAL DESCRIPTION
Extent 253p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Indian Institute of Public Administration Indian Institute of Public Administration 1993-10-20 T34 L579 45945 2018-07-21 2018-07-21 Book

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