Indian Institute of Public Administration

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Reading in marketing management (Record no. 348522)

000 -LEADER
fixed length control field 00390cam a22001337a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180718b1972 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number T34 K848r
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotter, Philip
245 ## - TITLE STATEMENT
Title Reading in marketing management
Statement of responsibility, etc. edited by Philip Kotter and Keith K. Cox
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, N.J.
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 1972
300 ## - PHYSICAL DESCRIPTION
Extent 457p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keith, K.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Indian Institute of Public Administration Indian Institute of Public Administration 1993-10-25 T34 K848r 46934 2018-07-21 2018-07-21 Book

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