Indian Institute of Public Administration

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Marketing: an introductory analysis (Record no. 350208)

000 -LEADER
fixed length control field 00445cam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180718b1964 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number T34 M424
245 ## - TITLE STATEMENT
Title Marketing: an introductory analysis
Statement of responsibility, etc. by John B. Mathews et. al.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 1964
300 ## - PHYSICAL DESCRIPTION
Extent 612p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Frank, Ronald E.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lewitt, Theodore
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Buzzell, Robert D.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mathews, John B., jr.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Indian Institute of Public Administration Indian Institute of Public Administration 1993-11-04 T34 M424 45990 2018-07-21 2018-07-21 Book

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