| 000 -LEADER |
|---|
| fixed length control field |
00449pab a2200181 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b1997 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gupta, Arun K. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Gender, mass media and social change: a case study of T.V. commercials |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
1997 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
p.4-9 |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION |
|---|
| Dates of publication and/or sequential designation |
11 Aug |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Women |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Television |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jain, Nisha |
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
University News |
| 909 ## - |
|---|
| -- |
35232 |
