Indian Institute of Public Administration

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Promotional decision making, practice and theory: a study in marketing management (Record no. 352741)

000 -LEADER
fixed length control field 00414cam a22001337a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180718b1964 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number T34 R565
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Robinson, P.J.
245 ## - TITLE STATEMENT
Title Promotional decision making, practice and theory: a study in marketing management
Statement of responsibility, etc. by P.J. Robinson and D.J. Luck
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 1964
300 ## - PHYSICAL DESCRIPTION
Extent 265p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Luck, D.J.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Indian Institute of Public Administration Indian Institute of Public Administration 1993-11-25 T34 R565 45991 2018-07-21 2018-07-21 Book

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