| 000 -LEADER |
|---|
| fixed length control field |
00490cam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b1986 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
T300 R616 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rodgers, F.G. Buck |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The IBM way: insights into the world's most successful marketing organisation |
| Statement of responsibility, etc. |
by F.G. Buck Rodgers and R.L. Shook |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
N.Y. |
| Name of publisher, distributor, etc. |
Harper and Row |
| Date of publication, distribution, etc. |
1986 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
235p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International Business Machines Corporation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shook, R.L. |
