Indian Institute of Public Administration

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Management and the marketing revolution: merchandising strategies for the new era (Record no. 356218)

000 -LEADER
fixed length control field 00414cam a22001337a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180718b1964 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number T34 W436
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Weiss, E.B.
245 ## - TITLE STATEMENT
Title Management and the marketing revolution: merchandising strategies for the new era
Statement of responsibility, etc. by E.B. Weiss
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw - Hill
Date of publication, distribution, etc. 1964
300 ## - PHYSICAL DESCRIPTION
Extent 349p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Retail trade --United States
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Indian Institute of Public Administration Indian Institute of Public Administration 1994-01-03 T34 W436 45974 2018-07-21 2018-07-21 Book

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