Indian Institute of Public Administration

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Marketing research: a management overview (Record no. 357736)

000 -LEADER
fixed length control field 00422cam a22001337a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180718b1966 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number T34084 Am35m
245 ## - TITLE STATEMENT
Title Marketing research: a management overview
Statement of responsibility, etc. edited by Evelyn Konard and Rod Erickson
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. American Management Association
Date of publication, distribution, etc. 1966
300 ## - PHYSICAL DESCRIPTION
Extent 224p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - Research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Erickson, Rod
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Konard, Evelyn
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Indian Institute of Public Administration Indian Institute of Public Administration 1994-01-17 T34084 Am35m 41394 2018-07-21 2018-07-21 Book

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