Indian Institute of Public Administration

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Techniques for marketing new products (Record no. 358986)

000 -LEADER
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number T34 B227
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Banning, Douglas
245 ## - TITLE STATEMENT
Title Techniques for marketing new products
Statement of responsibility, etc. by Douglas Banning
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 1957
300 ## - PHYSICAL DESCRIPTION
Extent 308p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Indian Institute of Public Administration Indian Institute of Public Administration 1994-02-04 T34 B227 15915 2018-07-21 2018-07-21 Book

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