| 000 -LEADER |
|---|
| fixed length control field |
00356cam a22001217a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b1959 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
W948 B414 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ballaire, Arthur |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
TV Advertising: a handbook of modern practice |
| Statement of responsibility, etc. |
by Arthur Bellaire |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York |
| Name of publisher, distributor, etc. |
Harper |
| Date of publication, distribution, etc. |
1959 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 292p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Television advertising |
