| 000 -LEADER |
|---|
| fixed length control field |
00562pab a2200169 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180718b1997 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bennett, Courtney |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Assessing the impact of ad watches on the strategic decision-making process: a comparative analysis of ad watches in the 1992 and 1996 Presidential elections |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
1997 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
p.1161-182 |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION |
|---|
| Dates of publication and/or sequential designation |
Aug |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Presidents - United States |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Elections - United States |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Elections |
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
American Behavioral Scientist |
| 909 ## - |
|---|
| -- |
36680 |
