| 000 -LEADER |
| fixed length control field |
00362cam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
180718b1966 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
T347 M233 |
| 245 ## - TITLE STATEMENT |
| Title |
Readings in promotion management |
| Statement of responsibility, etc. |
edited by James U. McNeal |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
| Place of publication, distribution, etc. |
New York |
| Name of publisher, distributor, etc. |
Appleton |
| Date of publication, distribution, etc. |
1966 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
353p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Salesmanship |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
| Personal name |
McNeal, James U. |