Indian Institute of Public Administration

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Printing and promotion handbook: how to plan, produce, and use printing advertising and direct mail (Record no. 373631)

000 -LEADER
fixed length control field 00463cam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180718b1956 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number A343 M481
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Melcher, D
245 ## - TITLE STATEMENT
Title Printing and promotion handbook: how to plan, produce, and use printing advertising and direct mail
Statement of responsibility, etc. by D Melcher and N. Larrick
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. N.Y.
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 1956
300 ## - PHYSICAL DESCRIPTION
Extent 438p.
500 ## - GENERAL NOTE
General note $7.00
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Printin
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Larrick, N.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Indian Institute of Public Administration Indian Institute of Public Administration 1994-06-22 A343 M481 10460 2018-07-21 2018-07-21 Book

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