| 000 -LEADER |
|---|
| fixed length control field |
00478cam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b1997 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8125007822 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
T347 C457 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Choudhury, Pran |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Successful sales promotion |
| Statement of responsibility, etc. |
by Pran Choudhury, Ricky Elliott and Alan Toop |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hyderabad |
| Name of publisher, distributor, etc. |
Orient Longman |
| Date of publication, distribution, etc. |
1997 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
139p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
sales promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Toop, Alan |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Elliott, Ricky |
