Indian Institute of Public Administration

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Principles of marketing (Record no. 394165)

000 -LEADER
fixed length control field 00436cam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180718b1999 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120314905
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number T34 K848p/1999
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Principles of marketing
Statement of responsibility, etc. by Philip Kotler and Gary Armstrong
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice-Hall of India
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent 637+p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Indian Institute of Public Administration Indian Institute of Public Administration 2000-07-24 1 T34 K848p/1999 75578 2022-04-20 2021-07-30 2018-07-21 Book

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