| 000 -LEADER |
| fixed length control field |
00592cam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
180718b2002 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0198603843 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
I548 B328/2002 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Baverstock, Alison |
| 245 ## - TITLE STATEMENT |
| Title |
Publicity, newsletters, and press releases |
| Statement of responsibility, etc. |
by Alison Baverstock |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
| Place of publication, distribution, etc. |
Oxford |
| Name of publisher, distributor, etc. |
Oxford University Press |
| Date of publication, distribution, etc. |
2002 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
96p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
| Title |
One step ahead |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Business communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Publicity |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Press releases |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Newsletters |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Public relations --Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Public relations |