| 000 -LEADER |
| fixed length control field |
00425cam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
180718b2000 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0844234125 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
T34007 H24 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Harris, Thomas L. |
| 245 ## - TITLE STATEMENT |
| Title |
Value-added public relations: the secret weapon of integrated marketing |
| Statement of responsibility, etc. |
by Thomas L. Harris |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
| Place of publication, distribution, etc. |
Lincolnwood |
| Name of publisher, distributor, etc. |
NTC Business Books |
| Date of publication, distribution, etc. |
2000 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
314p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Communication in marketing |