| 000 -LEADER |
|---|
| fixed length control field |
00522cam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b2005 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
I548 C267/1 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Case studies on generic strategies |
| Statement of responsibility, etc. |
edited by S.S. George, Sanjib Dutta and Vivek Gupta |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hyderabad |
| Name of publisher, distributor, etc. |
ICFAI Center for Management Research |
| Date of publication, distribution, etc. |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
367p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media - Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media critism |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gupta, Vivek |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dutta, Sanjib |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
George, S.S. |
