Indian Institute of Public Administration

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On-line marketing: principles and current practices (Record no. 406009)

000 -LEADER
fixed length control field 00456cam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180718b2005 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8177080970
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number I5372 V43
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Varma, Gaytri
245 ## - TITLE STATEMENT
Title On-line marketing: principles and current practices
Statement of responsibility, etc. by Gaytri Varma
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. New Century
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 314p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Information technology
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet - Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic commerce
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Indian Institute of Public Administration Indian Institute of Public Administration 2006-10-06 1 2 I5372 V43 81352 2025-07-10 2019-05-01 2018-07-21 Book

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