| 000 -LEADER |
| fixed length control field |
00502cam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
180718b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
8131700232 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
T15x5411 Si76 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Sircar, Kaushik |
| 245 ## - TITLE STATEMENT |
| Title |
The consumer in the north-east: new vistas for marketing |
| Statement of responsibility, etc. |
by Kaushik Sircar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Pearson Eduction |
| Date of publication, distribution, etc. |
2006 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
176p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Marketing - India, North east |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Consumption - India, North east |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Consumers - India, North east |