| 000 -LEADER |
| fixed length control field |
00456cam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
180718b2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
8190598804 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
T15x54 Sh23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Sharma, Sandhir |
| 245 ## - TITLE STATEMENT |
| Title |
Consumer research |
| Statement of responsibility, etc. |
by Sandhir Sharma and Gautam Bansal |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
| Place of publication, distribution, etc. |
Delhi |
| Name of publisher, distributor, etc. |
Novatech Scientifics & Informatics |
| Date of publication, distribution, etc. |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
274p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Consumers behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Consumers- Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Bansal, Gautam |