Indian Institute of Public Administration

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Marketing in marketing: text and cases (Record no. 432841)

000 -LEADER
fixed length control field 00396cam a22001337a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180718b1961 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number T34 L469
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lazo, Hector
245 ## - TITLE STATEMENT
Title Marketing in marketing: text and cases
Statement of responsibility, etc. by Hector Lazo and Arnold Corbin
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw- Hill Book Company
Date of publication, distribution, etc. 1961
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 657p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Corbin, Arnold
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Indian Institute of Public Administration Indian Institute of Public Administration 2010-02-04 T34 L469 45998 2018-07-21 2018-07-21 Book

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