Indian Institute of Public Administration

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New techniques in marketing management (Record no. 432864)

000 -LEADER
fixed length control field 00393cam a22001337a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180718b1958 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number T34 Si47
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Simmons, Harry
245 ## - TITLE STATEMENT
Title New techniques in marketing management
Statement of responsibility, etc. by Harry Simmons
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, N.J.
Name of publisher, distributor, etc. Prentice- Hall, Inc.
Date of publication, distribution, etc. 1958
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 246p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Indian Institute of Public Administration Indian Institute of Public Administration 2010-02-04 T34 Si47 12486 2018-07-21 2018-07-21 Book

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