| 000 -LEADER |
|---|
| fixed length control field |
00589cam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b2011 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788184050677 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
T34x73 H829a |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hovland, Roxanne |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising, society and consumer culture |
| Statement of responsibility, etc. |
by Roxanne Hovland and Joyce M. Wolburg |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Reference Press |
| Date of publication, distribution, etc. |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
197p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior --United States |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumption (Economics) --Social aspects --United States |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising --Social aspects --United States |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wolburg, Joyce M. |
