| 000 -LEADER |
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| fixed length control field |
01103pab a2200157 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180718b2000 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Rahman, Mahfoozur |
| 245 ## - TITLE STATEMENT |
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| Title |
Rural marketing challenges in the new millennium: an Indian perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Date of publication, distribution, etc. |
2000 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
p.179-86 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Today, when globalisation is taking place the worldover, and when the rules and regulations of GATT, adopted in the Uruguay Round, are being followed by all members of GATT, the significance of agricultural marketing in India assumes higher proportions. However, because of non-development of rural marketing on sound commercial lines, the Indian farmer still remained poor, ignorant and illiterate. In this paper, the author suggests that if the country has to develop the rural sector, it has to realise the challenges of the next millennium and has to proactively develop the strategies for marketing the agricultural produce, so that the farmers may fetch a fair price. - Reproduced |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing - India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Agricultural markets |
| 773 ## - HOST ITEM ENTRY |
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| Main entry heading |
Business Review |
| 909 ## - |
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| -- |
45470 |
