| 000 -LEADER |
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| fixed length control field |
01264pab a2200169 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180718b2000 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Sahaf, M.A. |
| 245 ## - TITLE STATEMENT |
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| Title |
Studying marketing through cases: a guideline to the student |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Date of publication, distribution, etc. |
2000 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
p.45-54 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Case studies have been widely accepted as an effective way of exposing students to the realities of business. A case approach forces a student to deal with problems as they actually occur in a marketing organisation. In fact it brings realism into management education in general and marketing in particular. As a consequence, the case method for studying marketing has enjoyed a steady and continuing increase both in popularity and use. However, its effectiveness has often been challenged partly because of some misconceptions about the application of case method and partly because of some students who find the process of case analysis difficult. It is against this backdrop that the present paper attempts to clear these misconceptions and at the same time suggests a simple but effective framework for the analysis of a case. - Reproduced |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Students |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Case studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Management education |
| 773 ## - HOST ITEM ENTRY |
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| Main entry heading |
Business Review |
| 909 ## - |
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| -- |
45482 |
