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Measuring advertising results (Record no. 480847)

000 -LEADER
fixed length control field	00422cam a22001337a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180718b1962 xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	T3471x73 N213m
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Wolfe, Harry Deane., et.al
245 ## - TITLE STATEMENT
Title	Measuring advertising results
Statement of responsibility, etc.	by Harry Deane Wolfe and other
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York
Name of publisher, distributor, etc.	National Industrial Conference Board
Date of publication, distribution, etc.	1962
300 ## - PHYSICAL DESCRIPTION
Extent	177p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising - USA - Case Studies
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	NICB

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Date acquired	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				Indian Institute of Public Administration	Indian Institute of Public Administration	2018-08-04	T3471x73 N213m	GR5047	2018-08-04	2018-08-04	GR

Indian Institute of Public Administration