| 000 -LEADER |
|---|
| fixed length control field |
00518cam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b2005 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1291396190 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
T34 K56 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kim, W. Chan |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant |
| Statement of responsibility, etc. |
by W. Chan Kim and Renee Mauborgne |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Massachusetts |
| Name of publisher, distributor, etc. |
Harvard Business School |
| Date of publication, distribution, etc. |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
240p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market segmentation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New products |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mauborgne, Renee |
