| 000 -LEADER |
|---|
| fixed length control field |
00442cam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788126528417 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
T34 T954 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tybout, Alice M. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Kellogg on marketing |
| Statement of responsibility, etc. |
By Alice M. Tybout and Bobby J. Calder |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Wiley |
| Date of publication, distribution, etc. |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
426p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS -- Marketing -- General |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business |
