Indian Institute of Public Administration

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Marketing channel management : A customer- centric approach (Record no. 503057)

000 -LEADER
fixed length control field 00429cam a22001457a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180718b2001 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 076199551
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number T34 V569m
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Venugopal, Pingali
245 ## - TITLE STATEMENT
Title Marketing channel management : A customer- centric approach
Statement of responsibility, etc. By Pingali Venugopal
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Sage
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent 187p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -- Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing channels
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Indian Institute of Public Administration Indian Institute of Public Administration 2018-08-04 T34 V569m GR19454 2018-08-04 2018-08-04 GR

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