| 000 -LEADER |
|---|
| fixed length control field |
00539cam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b2007 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
T15x54 P751/07-08 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The Marketing WhiteBook 2007-2008 : The Marketers' Essential Handbook |
| Statement of responsibility, etc. |
Edited By Jehangir S. Pocha |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Businessworld |
| Date of publication, distribution, etc. |
2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
326p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing -- India -- Handbooks, manuals, etc |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing -- India -- Statistics -- Periodicals |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing -- India -- Periodicals |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pocha, Jehangir S. |
