Indian Institute of Public Administration

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24 Brand Mantras : Finding a Place in the Minds and Hearts of Consumers (Record no. 503116)

000 -LEADER
fixed length control field 00443cam a22001457a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180718b2001 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178290022
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number T15 K141
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapoor Jagdeep
245 ## - TITLE STATEMENT
Title 24 Brand Mantras : Finding a Place in the Minds and Hearts of Consumers
Statement of responsibility, etc. By Jagdeep Kapoor
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Sage Publication
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent 111p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Indian Institute of Public Administration Indian Institute of Public Administration 2018-08-04 T15 K141 GR19535 2018-08-04 2018-08-04 GR

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