Voiceless but empowered farmers in corporate supply chains: (Record no. 507184)

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100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, Lucy
245 ## - TITLE STATEMENT
Title Voiceless but empowered farmers in corporate supply chains:
Remainder of title contradictory imagery and instrumental approach to empowerment
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2018
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Extent p.609-635.
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Summary, etc There have been calls for a shift of focus toward the political and power-laden aspects of transitioning toward socially equitable global supply chains. This article offers an empirically grounded response to these calls from a critical realist stance in the context of global food supply chains. We examine how an imaginary for sustainable farming structured around an instrumental construction of empowerment limits what is viewed as permissible, desirable, and possible in global food supply chains. We adopt a multimodal critical discourse analysis to examine the sustainable farming imaginary for smallholder farmers constructed by one large organization, Unilever, in a series of videos produced and disseminated on YouTube. We expose the underlying mechanisms of power and marginalization at work within the sustainability imaginary and show how ‘empowerment’ has the potential to create new dependencies for these farmers. We recontextualize the representations to show that while the imaginary may be commercially feasible, it is less achievable in terms of empowering smallholder farmers. - Reproduced.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Farmers
9 (RLIN) 1068
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Topical term or geographic name as entry element Food supply chain
9 (RLIN) 1069
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Personal name Touboulic, Anne
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Personal name Mattews, Lee
9 (RLIN) 1071
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Main entry heading Organization
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
Subject DIP Food supply
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Source of classification or shelving scheme
Item type Articles
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Serial Enumeration / chronology Barcode Date last seen Koha item type
          Indian Institute of Public Administration Indian Institute of Public Administration 2019-02-05 25(5), Sep, 2018: p.609-635. AR118766 2019-02-05 Articles

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