Consumer perception towards effectiveness of green communication strategies: an exploratory study (Record no. 509152)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00457nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190424b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mehta, Pooja |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer perception towards effectiveness of green communication strategies: an exploratory study |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p.21-30. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Green marketing |
| 9 (RLIN) | 4745 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chahal, Harpreet Singh |
| 9 (RLIN) | 4746 |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Abhigyan |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| Subject DIP | Consumer |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Serial Enumeration / chronology | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Public Administration | Indian Institute of Public Administration | 2019-04-24 | 36(3), Oct-Dec, 2018: p.21-30. | AR119492 | 2019-04-24 | Articles |