| 000 -LEADER |
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| fixed length control field |
01795nam a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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190917b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Bhat, Suhail Ahmad |
| 245 ## - TITLE STATEMENT |
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| Title |
Understanding social marketing and well-being: a review of selective databases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc |
Vikalpa |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
44(2), Apr-Jun, 2019: p.75-87. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
This article presents a systematic review of social marketing and well-being. It summarizes key findings of different research articles and identifies important research gaps that need to be addressed by future research. This study explores, analyses, and presents a literature review by closely examining 94 articles. The articles focusing on social marketing and well-being have been retrieved from the databases of leading social marketing and management journals for the period 1998–2017. Adopting a content analysis method, the article presents a framework describing various antecedents, mediators, moderators, and well-being dimensions. Researchers suggest that a focused empirical and a mixed research approach be used to study social marketing and well-being. The implications of the study will help future researchers in developing robust and comprehensive models regarding social marketing and well-being. The study provides a basic theoretical background for future action or empirical research by identifying the research gaps in the area of social marketing and well-being. The study also assists social marketing managers in designing campaigns that are aimed to transform societies into a more competent, free, equitable, fair and sustainable community. - Reproduced. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Darzi, Mushtaq Ahmad |
| 9 (RLIN) |
10813 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Hakim, Iqbal Ahmad |
| 9 (RLIN) |
10814 |
| 773 ## - HOST ITEM ENTRY |
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| Main entry heading |
Vikalpa |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
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| Subject DIP |
Social marketing - India |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
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| Item type |
Articles |
