| 000 -LEADER |
|---|
| fixed length control field |
01624nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191205b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gupta, Anupama |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Sustainability policies for the fashion industry: A comparative study of Asian and European brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Indian Journal of Public Administration |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
65(3), Sep, 2019: p.733-748. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Sustainability has become an increasingly important value in the business of the global fashion industry. All leading brands have been taking initiatives in promoting notions of environmental and social sustainability. This article discusses the similarities and differences in sustainability-related approaches, activities and collaborations of selected fashion brands. It does so as part of a comparative study of typical Asian and European brands. The European brands analysed here tend to take a holistic, structured and goal-oriented approach towards marketing their links to environmental sustainability. In contrast, the article proposes that a typical Asian brand approach seems to be more fundamental in terms of social sustainability. This is the larger context that the global fashion industry continues, embracing the concept of sustainability in terms of how businesses should not just be concerned with profits but also with commitments to society and the environment. - Reproduced. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Fashion industry - Europe |
| 9 (RLIN) |
14267 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sustainable development |
| 9 (RLIN) |
14268 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brands |
| 9 (RLIN) |
14269 |
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
Indian Journal of Public Administration |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| Subject DIP |
Fashion industry - Asia |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Articles |
