| 000 -LEADER |
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| fixed length control field |
01802nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210102b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
McDonald, Rory M. and Eisenhardt, Kathleen M. |
| 245 ## - TITLE STATEMENT |
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| Title |
Parallel play: startups, nascent markets, and effective business model design |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Administrative Science Quarterly |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
65(2), Jun, 2020: p.483-523 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
Prior research has advanced several explanations for entrepreneurial success in nascent markets but leaves a key imperative unexplored: the business model. By studying five ventures in a nascent financial-technology market, we develop a novel theoretical framework for understanding how entrepreneurs effectively design business models: parallel play. Similar to parallel play by preschoolers, entrepreneurs engaged in parallel play interweave action, cognition, and timing to accelerate learning about a novel world. Specifically, they (1) borrow from peers and focus on established substitutes for their services or products, (2) test assumptions, then commit to a broad business-model template, and (3) pause before elaborating the activity system. The insights from our framework contribute to research on optimal distinctiveness and to the learning and evolutionary-adjustment literatures. More broadly, we blend organization theory with a fresh theoretical lens—business-model processes—to highlight how organizations actually work and create value. - Reproduced |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Entrepreneurship, , Adaptation, Competition, Legitimacy, Strategy, Organizational innovation, Organizational learning, Mechanisms and processes, Institutional entrepreneurship, Qualitative methods, Business model design |
| 9 (RLIN) |
19958 |
| 773 ## - HOST ITEM ENTRY |
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| Main entry heading |
Administrative Science Quarterly |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
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| Subject DIP |
ENTREPRENEURSHIP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Item type |
Articles |
