| 000 -LEADER |
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| fixed length control field |
01641nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210127b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Behera, Y.D.P., Sahoo, S.K. and Sahoo, T.R. |
| 245 ## - TITLE STATEMENT |
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| Title |
Consumers' differential perception towards financial products: The key-driver of purchase decision by social media |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Abhigyan |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
38(2), Jul-Sep, 2020: p.11-23 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
The evolution of social media has not only brought the socialisation into next higher level, but also justified to be a better marketing channel for the financial product. In this context, the research problem of this study can be defined as “can the purchase decision-making of any particular financial product be driven by social media that form differential perception along the moderation effect of past experience?” The current study is following descriptive research design, where relevant literature relating to social media, differential perception, the role of past experience, and decision making of financial products' customers enabled the authors to propose a model. Other major results of this study refer that four major dimensions of social media are driving the 'differential perception'. The level at which differential perception will be accelerated or decelerated, at that level purchase decision can be changed with the moderation effect of customers' past experience with financial products. - Reproduced |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Social media, Financial product consumers, Purchase decision, Key driver, Differential perception, Past experience. |
| 9 (RLIN) |
20864 |
| 773 ## - HOST ITEM ENTRY |
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| Main entry heading |
Abhigyan |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
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| Subject DIP |
CONSUMPTION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Item type |
Articles |
