Reputation management by Chinese universities: Primary profile and comparative features (Record no. 517477)

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Personal name Christnsen, T. et al
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Title Reputation management by Chinese universities: Primary profile and comparative features
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Public Administration: An International Quarterly
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Extent 98(4), Dec, 2020: p.1027-1043
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Summary, etc In this study, we analyse data from 176 Chinese universities to examine the use of reputation symbols on official websites. We find that Chinese universities prefer professional and performative symbols more than moral symbols. Reputation symbols are mainly observed in teaching, research, history and strategy categories, whereas their use in internal operations and the external environment is limited. A comparison with samples from the United States and Nordic countries indicates that their universities differ in the use of reputation symbols, with relatively high emphasis on professional and moral symbols, respectively. This difference can be attributed to divergent national cultures, higher education regimes and globalization. Here, we discuss the implications of our findings on reputation management by universities in a globalized world. – Reproduced
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Main entry heading Public Administration: An International Quarterly
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
Subject DIP ADMINISTRATIVE REPUTATION
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Item type Articles
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Serial Enumeration / chronology Barcode Date last seen Koha item type
          Indian Institute of Public Administration Indian Institute of Public Administration 2021-07-15 98(4), Dec, 2020: p.1027-1043 AR124780 2021-07-15 Articles

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