| 000 -LEADER |
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| fixed length control field |
01272nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210728b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Jacobides, Michael G. and Reeves, Martin |
| 245 ## - TITLE STATEMENT |
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| Title |
Adapt your business to the new reality: Start by understanding how habits have changed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Harvard Business Review |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
98(5), Sep-Oct, 2020: p.75-82 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
Even in severe economic downturns and recessions, some companies are able to gain advantage. In the past four downturns, 14% of large companies increased both their sales growth rate and their EBIT margin. A shock like the Covid-19 pandemic can produce lasting changes in customer behavior. To survive and thrive in a crisis, begin by examining how people are spending their time and money. Challenge traditional ideas and use data to actively seek out anomalies and surprises. Next, adjust your business model to reflect behavioral changes, considering what the new trends might mean for how you create and deliver value, whom you need to partner with, and who your customers should be. Finally, put your money where your analysis takes you and be prepared to make more-aggressive, dynamic investments. |
| 773 ## - HOST ITEM ENTRY |
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| Main entry heading |
Harvard Business Review |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
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| Subject DIP |
BUSINESS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Item type |
Articles |
