| 000 -LEADER |
|---|
| fixed length control field |
01214nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
211218b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cavenaile, Laurent Blanco and Pau Roldan |
| 245 ## - TITLE STATEMENT |
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| Title |
Advertising, innovation, and economic growth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
The American Economic Journal: Macroeconomic |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
13(3), Jul, 2021: p.251-303 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
This paper analyzes the implications of advertising for firm dynamics and economic growth through its interaction with R&D. We develop a model of endogenous growth with firm heterogeneity that incorporates advertising decisions and calibrate it to match several empirical regularities across firm size. Our model provides micro-foundations for the empirically observed negative relationship between both firm R&D intensity and growth and firm size. In the calibrated model, about half of the deviation from proportional firm growth is attributed to our novel advertising channel. In addition, R&D and advertising are substitutes, a prediction for which we find evidence in the data. – Reproduced |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising, Firms, R & D |
| 9 (RLIN) |
31335 |
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
The American Economic Journal: Macroeconomic |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
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| Subject DIP |
PUBLICITY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Item type |
Articles |
